Eros International will release Sajid Nadiadwala's KAMBAKKHT ISHQ, co-produced by Sunil A. Lulla and directed by Sabbir Khan, on 3rd July across an unprecedented 2000 plus screens worldwide, making it one of the widest releases in recent times. This would include more than 1400 screens in India and over 600 overseas and will be a combination of prints and digital format.

Owing to popular demand, Eros International, Sajid Nadiadwala and the multiplexes have decided to open advance bookings from Sunday, 28th June itself, instead of the usual Wednesday.