Puja films and Big Pictures have created a viral for promoting Do Knot Disturb - starring Govinda, Lara Dutta and Ritesh Deshmukh The film hit cinema halls on 2nd October and has been directed by David Dhawan.

Zapak has created the viral titled "Khalbali - Heart Breaking news", where the visitor can upload their friend's photographs. Once the content is saved, users get the link from the application and directly mail it to a friend who will be featured in the crime show "Khalbali".

Viral marketing is very often used today to increase the brand awareness and meeting the marketing and promotional objectives. With the growing interest for social media viral marketing has the unique ability to build self - disseminating visitor's chains.