He spent almost fifteen years sourcing the publicity artwork and anecdotes of Hindi films, right from the '30s. Over the last two years, S.M.M. Ausaja has studied the evolution of poster art and penned it down on to a book that marks his debut.

BOLLYWOOD IN POSTERS is to be launched at IIFA Awards on 11th June by Amitabh Bachchan, who has also written the foreword. “I have toiled hard for this one and am glad that the book is being launched on a prestigious pedestal. I'm also very thankful to Mr. Bachchan for his support and acknowledgement,” says Ausaja.

BOLLYWOOD IN POSTERS is the first book that showcases posters of all the classics of Hindi cinema spanning eight decades, along with their credits and famous songs, besides interesting anecdotes. S.M.M. Ausaja is a film historian and a Hindi cinema memorabilia collector with a personal archive.