The first thing that catches your attention as you watch the first promo of Eros and Sujoy Ghosh's ALADIN is the look of the characters. While Ritesh Deshmukh [Aladin] and Jacqueline Fernandes [Jasmine] wear a contemporary look, Amitabh Bachchan [a genie called Genius] and Sanjay Dutt's [the bad guy called Ringmaster] appearances immediately transport you to a fairyland.

The second thing that catches your attention is the grand canvas and the mounting of the film. ALADIN is a visual extravaganza and the first promo gives you a clear idea of what to expect.

The third thing that catches your attention is the visual effects that have gone into this movie. Of course, what you get to see is just a tip of the iceberg, but if you visit the Eye Qube Studios, which has been instrumental in giving the film international-level effects, you'd know that ALADIN should push the envelope and break barriers.

ALADIN is slated for a Diwali release and you've come to expect larger-than-life movies to set the screens afire in the festive week. Let's hope that ALADIN lives up to those monumental and humungous expectations that the promo rightfully raises.

The promo of ALADIN will be unleashed this Friday with the prints of LOVE AAJ KAL.